Visualisations for creative campaigns, using Midjourney, 3D and Photoshop
Working at Madano, we collaborated with AXON, NATIONAL on a digital ethnographic research project for Merck’s head and neck cancer immunotherapy treatment. I created the AI-driven imagery to help explain patient experiences, which formed the foundation for broader ethnographic studies. Enhanced the team’s proprietary Belief-Based Behaviour (B3) methodology by implementing AI validation for patient segments and developing innovative visual representations of patient archetypes. The project received exceptional client feedback and will inform Merck’s positioning and engagement strategy across markets.
AI images create with Midjourney
Created in Cinema 4D and Octane Render, I made these backgrounds for an interactive presentation placed in a retail location in Amsterdam.
My role: modelling, texturing, lighting and rendering.
3D renders for the tech21 website, (iPhone X and Samsung Note8)
A short animation piece created for a pitch. My role: animation.
Created for the iPhone X and Samsung Note8 launches, creating images in 3D allowed for having website images ready at device launch, rather than having to wait for device availability – to then photograph. I used basic geometry as a starting point, then modelled camera details from leaks and rumors. The banner for the Note8 was approved by Samsung :)
I created 3D renders for an external agency. Moving adverts for outdoor media.
A pitch for Direct Bank, visualising interiors with new branding.
My role: animation and motion graphics.
3D illustration for print media.
Exhibition space visualisation.
3D illustration for a brochure.
Product Visualisation in Cinema 4D